Applejacks Liquor Thornton: A Leader in Community Support During Crisis

In the midst of uncertainty, Applejack faced a daunting decision. As the Covid-19 pandemic took hold, the company was in the process of opening its new Thornton site, a move that would prove to be both complex and timely.

The journey began in late 2019 with the construction of the new store, which boasts an impressive 15,000 SKUs across nearly 30,000 square feet. However, just as Applejack was poised for growth, the pandemic struck, bringing with it a host of challenges.

Despite being deemed essential, Applejack management made the bold decision to close the store for two weeks and pivot to pickup and delivery only. This move not only prioritized employee safety but also showed a deep commitment to the community's wellbeing.

'We feel a real obligation to look out for the physical, emotional, and economic wellbeing of our employees and the community,' notes Applejack management. 'We actually lowered our margins because we're sensitive to what's going on in our economic community.'

The pandemic has forced Applejack to adapt its operations significantly, with estimates suggesting that 90% of procedures have changed. Gone are the days of walk-in customers; instead, the store now offers curbside and delivery options.

While this shift may seem daunting, it has also brought new opportunities for growth. Applejack has seen a significant increase in sales during the pandemic, which has allowed the company to expand its workforce by 40%. Many new hires have come from the bar and restaurant industry, as well as caterers and ex-brewery staff.

In fact, Applejack's commitment to supporting their employees and community has been unwavering. The company has not only kept its full-time employees but has also converted part-time workers into full-timers, a move that has had a profound impact on those affected by the pandemic.

As Shpall so eloquently put it, 'There's a real obligation beyond yourself to succeed for everybody.' It's this sense of responsibility that has driven Applejack's response to the crisis and will continue to guide their actions in the future.

In conclusion, Applejack Liquor Thornton is a shining example of a company that prioritizes community support during times of crisis. From adapting operations to supporting employees and customers alike, Applejack's commitment to its people and community is a testament to its values and leadership.

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